Last Updated: 01.08.2025

YAELION SYSTEMS LTD (“YAELION SYSTEMS”, “we”, “our”, or “us”) is committed to protecting your privacy and ensuring that your personal data is handled securely and lawfully. This Privacy Policy is an integral part of our Terms and Conditions and explains how we collect, use, store, and protect information about you when you access or use our website https://thememorygym.com (the “Platform” or “Website”) and any related applications or digital services.

YAELION SYSTEMS LTD is a company registered in England and Wales under company number 16413874 , with its registered office at 49 Jamaica Street, Level One, Basecamp Liverpool, Liverpool, L1 0AH, United Kingdom. We act as the data controller for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. By creating an account or using our Platform, you confirm that you have read and understood this Privacy Policy and agree to the way we process your personal data as described below.

1. Information We Collect
2. How We Use Your Information
3. Legal Basis for Processing
4. Data Sharing
5. International Transfers
6. Data Retention
7. Your Rights
8. Security of Your Information
9. Children’s Privacy
10. Updates to this Privacy Policy
11. Contact Information

1. Information We Collect

When you create an account or use the Platform, we collect personal data about you in the following categories:

• Identification details, such as your first and last name and your email address, which you provide during registration or when contacting our support team.
• Account credentials, including the password you create to access your personal dashboard.
• Payment and transaction information, such as the date, amount, and currency of your purchases and your chosen payment method. We do not store full card or banking details; these are handled securely by our payment processors.
• Usage information, including the games you access, the duration of your sessions, your test results, and your activity on the Platform.
• Technical information, such as your IP address, browser type, operating system, device identifiers, and information about your interactions with our Website and applications.
• Communication data, including the content of your enquiries, feedback, or other messages you send to us through email or on the Platform.
• Optional demographic or preference data, which you may choose to share with us in surveys, profile settings, or cognitive test questionnaires.

We collect this information to provide you with secure access to the Platform, process payments, deliver personalised services, and improve the overall quality and safety of our offerings.

2. How We Use Your Information

We use your personal data to provide access to the Platform and its features, including account management, purchasing and using credits, playing games, and receiving recommendations tailored to your preferences. Your data is used to process secure payments, maintain transaction records, provide customer support, and ensure compliance with legal and tax obligations.

In addition, we use your information to protect the integrity of our services by preventing fraud, investigating unauthorised access, and maintaining the overall security of the Platform. Where you have given your explicit consent, we may also use your details to send promotional updates or marketing communications, which you can opt out of at any time.

3. Legal Basis for Processing

We process your personal data primarily to fulfil our contractual obligations to you under our Terms and Conditions. We also process data to comply with legal requirements, to pursue our legitimate interests in improving and securing the Platform, and, where necessary, based on your explicit consent for optional activities such as marketing communications.

4. Data Sharing

We do not sell or lease your personal data to third parties. However, we may share your information with carefully selected service providers who assist us in operating the Platform, processing payments, or providing technical support. These providers are bound by strict confidentiality and data protection obligations.

In exceptional circumstances, we may disclose your information where required by law, in response to valid legal requests from authorities, or to protect our rights, property, or the safety of others. If YAELION SYSTEMS  is involved in a merger, acquisition, or corporate restructuring, your personal data may be transferred as part of that transaction under secure and lawful conditions.

5. International Transfers

Where your data needs to be transferred outside the United Kingdom or the European Economic Area, we ensure that appropriate safeguards are in place, such as standard contractual clauses or verified data protection certifications, to guarantee that your personal data remains protected.

6. Data Retention

We keep your personal data for as long as your account remains active and for as long as required to fulfil the purposes for which it was collected, including compliance with legal, tax, and accounting obligations. Following account closure, we may retain limited data for up to six years before securely deleting or anonymising it.

7. Your Rights

Under the UK General Data Protection Regulation (UK GDPR) and other applicable data protection laws, you have several rights in relation to your personal data. These include:

• The right of access, allowing you to request confirmation of whether we hold personal data about you and to receive a copy of the information we process.
• The right to rectification, enabling you to ask us to correct or complete any inaccurate or incomplete data we hold about you.
• The right to erasure (right to be forgotten), allowing you to request the deletion of your personal data where there is no valid reason for us to retain it.
• The right to restrict processing, enabling you to request that we limit the use of your personal data in certain circumstances.
• The right to object, allowing you to challenge certain types of data processing, including processing for direct marketing purposes.
• The right to data portability, allowing you to request that we provide your personal data in a structured, commonly used, and machine-readable format or transfer it to another service provider where technically feasible.
• The right to withdraw consent, allowing you to revoke any consent you have previously given for optional processing activities such as marketing communications.
• The right to lodge a complaint, allowing you to file a complaint with the UK Information Commissioner’s Office (ICO) or your local data protection authority if you believe we have processed your data unlawfully.

To exercise any of these rights, you may contact us at  [email protected], and we will respond in accordance with applicable legal timeframes and requirements. If you believe that your data has been mishandled, you may file a complaint with the UK Information Commissioner’s Office (ICO) or your local data protection authority.

8. Security of Your Information

We implement appropriate technical and organisational measures to protect your data against unauthorised access, accidental loss, alteration, or disclosure. While we take every reasonable precaution, no data transmission or storage system can be guaranteed as completely secure.

9. Children’s Privacy

The Platform is not directed at children under the age of thirteen or under the minimum age of consent for online services in your jurisdiction if higher. We do not knowingly collect personal data from children without parental or guardian consent. If we become aware that we have inadvertently collected data from a child without authorisation, we will delete it promptly.

10. Updates to this Privacy Policy

We may amend this Privacy Policy periodically to reflect changes in legislation, our business operations, or the services we provide. If significant changes are made, we will notify you by email or through a notice on the Platform at least thirty days before the updated policy takes effect. Continued use of the Platform after this date constitutes acceptance of the revised Privacy Policy.

11. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or the way your data is processed, you may contact us using the following details:

YAELION SYSTEMS LTD

Company number 16413874

49 Jamaica Street, Level One, 

Basecamp Liverpool, 

Liverpool, L1 0AH, United Kingdom

Email:  [email protected]